The Ronald Reagan Presidential Foundation and Institute has requested that the Trump reelection campaign and the Republican National Committee stop using former President Reagan’s name and image for fundraising.
Trump has been selling gold-colored coins with the image of Ronald Reagan and Donald Trump shaking hands at the White House back in 1987. In advertising to sell these coins, which were alleged to be “limited edition” and were set to be given to anyone for a donation of $45, there was the following message:
“I just saw our new Trump-Reagan Commemorative Coin Sets and WOW, these coins are beautiful — I took one look and immediately knew that I wanted YOU to have a set. These aren’t any ordinary coins. They symbolize an important time in our Nation. This year, in addition to being re-elected as YOUR President, it also marks the 40th anniversary of our Nation’s 40th President, Ronald Reagan.”
It was clearly meant to convey a sense of continuity, that Trump naturally followed Reagan, who was a remarkably popular president, and is still held in high esteem by many Americans, particularly those who identify as conservative.
However, not all fans of Reagan are apparently fans of Donald Trump.
Reagan Foundation Chief Marketing Officer Melissa Giller had confirmed that she sent a message for the Trump campaign to stop using Reagan’s likeness for fundraising efforts. Here is what she said:
"We own the likeness of President Reagan and they used his image for the coin without our consent. We called the RNC and asked them to cease and desist the use of Pres Reagan on the coin and they agreed," Giller said.
Apparently, the Republican National Committee agreed “within seconds” to cease selling the coins with Reagan’s likeness on it.
Reagan Foundation asks Trump campaign, RNC to stop using former president's name to raise money by Marina Pitofsky, 07/25/20:
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